The 7 Principles of Cialdini

The Power of Persuasion: Exploring the 7 Principles of Cialdini

In the realm of social psychology, the study of persuasion holds immense significance. Understanding how people can be influenced and persuaded is a valuable skill that can be applied in various areas of life, including marketing, sales, negotiations, and everyday interactions. Dr. Robert Cialdini, a renowned psychologist, identified seven fundamental principles that shed light on …

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Reach: people who saw my content.  Impressions: How many times the content is viewed could be more than once. Ad fatigue: ROI drops, and impressions are much higher than reach. What to do here?  #1 Change creatives and ad-copy. How? Duplicate ad and change one variable you want to test.  #2 Adjust ad-set targeting and test. How? Copy …

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