Maks Perfomance
Reach: people who saw my content. Impressions: How many times the content is viewed could be more than once. Ad fatigue: ROI drops, and impressions are much higher than reach. What to do here? #1 Change creatives and ad-copy. How? Duplicate ad and change one variable you want to test. #2 Adjust ad-set targeting and test. How? Copy …
Define a blog’s value proposition (who do you help?) and purpose (why do you exist?) Doc-model What kind of change do you want to bring? Think and reflect on your readers before and after they engage with your content. What will change for them? Factors: What are your readers going through? How do they feel? What …
The one-hour blog content plan to start an audience Read More »
You’ve probably heard it before: ‘content is king’. And it’s true! Good content is the key to a successful website, product, project, idea, or blog. But what exactly is good content? And how do you make it? In this ultimate guide, we’ll answer those questions and more. We’ll show you how to make great content …