How to Make Content: The Ultimate Guide

You’ve probably heard it before: ‘content is king’. And it’s true! Good content is the key to a successful website, product, project, idea, or blog. But what exactly is good content? And how do you make it?

In this ultimate guide, we’ll answer those questions and more. We’ll show you how to make great content that will make your site shine. And on top of that, help you convert or achieve your goals.

What is good content?

Good content is original, interesting, well-written, and useful. It should be tailored to your target audience and meet their needs. It should also be properly formatted and easy to read. Finally, good content should be updated regularly to keep it fresh.

Creating good content isn’t always easy. But it’s worth it. Good content can make your website or project stand out from the rest. And it can help you achieve your goals, whether that’s growing your business, attracting new customers, or something else entirely.

So, how do you make good content? Read on to find out.

How to make good content

Creating good content starts with having something worth saying. That might be an opinion, a story, or valuable information. Whatever it is, make sure it’s interesting and relevant to your audience.

Once you have something worth saying, it’s time to start writing. Keep your language clear and concise, and make sure your sentences are properly formulated. Another good way for making awesome content is to use images, infographics or videos to break up your text and make your article are more visually appealing. Think also about UX or user-experience! For example: how can you make your text-content easy and enjoyable to read?

Last but not least, don’t forget to proofread your work before you hit publish. This will help ensure that there are no errors in your content, and that it flows well.

By following these simple tips, you’ll be soon a super content writer!

The different content variations

There’s more to content than just articles and writing. In fact, there are many content solutions nowadays, you can create to reach your audience. For example:


With audio you can connect with your audience in a new way. Whether it’s a podcast, an interview online, music or just a voice recording, audio is a great way to reach out and make a connection.


Images are one of the most popular forms of content on the internet. People love pictures, and you can use them to make your point come across more effectively. With images there are multiple options, you can think of:

Infographic: An infographic is a great way to take complex information and make it easy to understand at a glance. They’re also very shareable, so they can help you reach a wider audience.

Slideshow: A slideshow is similar to an infographic in that it’s a way to present complex information in an easy-to-understand format. The difference is that a slideshow is usually presented as a series of slides, with each slide containing a few points.

High quality (product) photo’s:  People are visual creatures, and good quality photos can make a big impact. If you’re selling a product, for example, make sure to use high quality photos that show off the product in the best light possible.

Cartoons/design: A well-designed cartoon or graphic can make a big impression and be very memorable. If you have a talent for design, or know someone who does, consider using this to your advantage.


There’s no doubt that video is one of the most popular content forms today. People love watching videos, films, and shows. Video is especially effective for product demonstrations, how-tos and other types of educational content.

If you’re not sure what kind of video content to make, start by thinking about what your audience wants. What kinds of things are they interested in? How can you help them? Once you know what they want, you can start brainstorming ideas for content that will appeal to them.


Text is also a great content option, and it’s often overlooked in favor of more flashy content types. But if you have something to say that’s worth reading, text can be a very effective way to get your message across. For example, this blog  post you’re reading right now is text-based content. Important to know is that you can write in different styles,  depending on your audience and what you’re trying to achieve. For example, you can write in a more formal style for a business audience, or a more conversational style for a more general audience. If it is something that needs ranking on Google, you need to write with SEO in mind.

Useful tools for making content:

Text writing program’s like  Microsoft Word or Google Docs

Grammarly – this is a grammar checker that can be used as either a browser extension or an app. It’s great for catching small errors and typos that you might not otherwise spot.

Hemmingway Editor – this is a tool that highlights areas of your writing that are difficult to read

Website CMS-systems that can quickly create websittes like WordPress or Wix

For creating quickly visuals, anything design related and no design skills you can use tools like Canva or Bannersnack.

For professional creative work, it is recommended you use Adobe Creative Suite.

When you’re making content, it’s important to keep your audience in mind. Who are you trying to reach with your content? What kind of tone do they respond to? What style of writing will make them more likely to engage with your content?

Hiring help for making content

If you think making content is exhausting and not fun, you can hire someone to help you. It’s important to make sure that the person or team you’re hiring is a good fit for your brand, though. You want to make sure they understand your vision and can execute it in a way that will resonate with your audience.

When you’re ready to start making content, remember to keep your audience in mind, they are the most important in your content creation journey! You can also reach out to a consultant at To The Maks, they will help yo make sure your content is on point and make sure you’re reaching your target market.